India is Moving Beyond Call Centers and IT Support – But Can It Work?

For years, multinational companies have set up labor-intensive operations in India involving services such as IT support, call centers or mobile app development. Despite being one of the fastest-growing economies in the world, India’s position in the global value chain remained weak. Global value chains are activities that often involve multiple countries across several regions. Many everyday products, such as cars and smartphones, involve global value chains, from their design and sourcing of raw materials to assembly and distribution. Today, nearly 70% of international trade involves global value chains. However, India’s position in the global value chain is shifting due to government incentives and a digitally savvy economy.