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Immersive Van Gogh Exhibit: Charlotte, NC (thru January 2, 2022)

Experience Van Gogh's art through this captivating digital art exhibit

Immersive Van Gogh was created by the world-renowned master of digital art, Italy's Massimiliano Siccardi, who for 30 years has been pioneering immersive exhibitions in Europe. His magnificent installations have been seen by over 2 million visitors in Paris. With the help of 60,600 frames of video, 90,000,000 pixels, and 500,000+ cubic feet of projections, this captivating digital art exhibit merges state-of-the-art technology, theatrical storytelling, and world-class animation. This exhibit will be on display at Camp North End in Charlotte, NC from June 17 to September 12, 2021 (now extended thru January 2, 2022). More information can be found at

By Jennifer Allen

"We are so lucky we are still alive to see this beautiful world. Look at the sky. It's not dark and black and without character. The black is in fact deep blue. And over there, lighter blue. And blowing through the blueness and the blackness, the wind swirling through the air and then, shining, burning, bursting through, the stars. Can you see how they roar their light? Everywhere we look, the complex magic of nature blazes before our eyes." ~ Vincent van Gogh (Tony Curran) from 'Vincent and the Doctor', Dr. Who

On June 3, 2021 Blumenthal Performing Arts invited the local press to get a "hard hat" sneak preview of the new Immersive Van Gogh Exhibit. I jumped at the chance since I am already quite enamored by van Gogh's various works. While everyone was treated to just a tiny portion of the exhibit, what we did see is nothing short of magical. Each painting is shown in crisp detail upon large walls with animations shifting from one piece to the next. A modern arrangement of Samuel Barber's 'Adagio for Strings' played in sync with swirls of yellow, brown and blue that danced around and gradually parted to show us various self-portraits by the artist himself. If this small taste is anything to go by, then the full Exhibit will be an even more spectacular experience when it opens to the public. More information can be found at

The Immersive Van Gogh Exhibit has found a home at Camp North End in Charlotte from June 17 to September 12, 2021. The over 75,000 square feet of space originally used by car entrepreneur, Henry Ford has been transformed into a vast array of color and light as 500,000 cubic feet of projections will be on display to celebrate the artwork of Vincent van Gogh. You'll be able to wander and watch entrancing, moving images that highlight the intricate brush stroke, detail, and bright hues of the late Dutch artist's work. The installation will include an array of his portraits and paintings including Mangeurs de pommes de terre (The Potato Eaters, 1885), the Nuit étoilée (Starry Night, 1889), Les Tournesols (Sunflowers, 1888), and La Chambre à coucher (The Bedroom, 1889), and many more... all set to various arrangements of spellbinding music. At the end of the tour, guests will have the opportunity to also enjoy works by various local artists, some of which will have full work spaces available.

The exhibit was designed and conceived by Massimiliano Siccardi, with soundtrack by Luca Longobardi, who both pioneered immersive digital art experiences in Paris, France. Tickets start at $40 for adults and $25 for kids with time slots available each hour from 10am to 10pm, Thursday-Sunday through January 2, 2022.